ARLG NW presents Social media: Can you tell if it’s working yet?
Date: Friday 1st July 2016, 1.30 (for a 1.45pm start) to 4.30pm
Location: Manchester Central Library
ARLG NW are pleased to announce our summer event, “Social media: Can you tell if it’s working yet?”
So your service has started dabbling in social media, or you’ve been working on it for a while. But do you know if it’s working? Is it worth the time and effort you’re putting in? And do you know what your goals are? What’s the point of your social media presence? This afternoon event will address all these questions and more. This event is suitable for people at all stages of planning for their social media presence.
Outline of afternoon
1.30pm-1.45pm Arrival for 1.45pm start
1.45pm – 2.30pm Experiences of social media, policy and practice
Sarah Mallen, Information & guidance coordinator at University of Manchester Careers Service & Michelle Bond, Faculty Librarian at Liverpool Hope University
Sarah and Michelle will talk about their experiences of running social media accounts for their services, with a focus on process and why it’s important to get organised and set goals. They’ll consider important questions such as “what do you hope to achieve?” and “what messages do you want to get across?”
2.15pm – 3.00pm Tom Mason, Social Media Coordinator, Communications & Marketing, The University of Manchester
Tom will be talking about social media from a wider university perspective, covering areas such as which social media to use, analytics, and tips and tricks to encourage engagement.
3.15pm-4.00pm Creating your social media framework / policy – activity
Working in small groups, attendees will have the opportunity to start work on their own social media framework or policy, specific to their institution. This is also an opportunity to exchange experiences with other attendees, and get support from Sarah, Michelle and Tom in creating your own policy.
4pm-4.30pm Your experiences – Advice & questions from the floor
The final session is for attendees to share experiences with the wider group and ask any final questions of the presenters or other attendees. We’ll bring together the strands of the afternoon and try to create a master list of tips.
Cost? £20 + VAT for non-members
£15 + VAT for CILIP members
£5 for students
To book your place, please email Annette Ramsden ARamsden@uclan.ac.uk with the following details:
Institution (if applicable)
CILIP membership number (if applicable)
Name and address for invoicing
Access or support requirement
Booking deadline: Friday 17th June 2016
CILIP’s Professional Knowledge and Skills Base (PKSB) – this event is linked to the following criteria:
- Customer focus, service design and marketing: 11.2 Communicating with stakeholders
- IT and communication: 12.4 Social Media and Collaborative Tools
- IT and communication: 12.5 Communication Skills