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ARLG NW presents Social media: Can you tell if it’s working yet?

Date: Friday 1st July 2016, 1.30 (for a 1.45pm start) to 4.30pm

Location: Manchester Central Library

Event description:
ARLG NW are pleased to announce our summer event, “Social media: Can you tell if it’s working yet?”

So your service has started dabbling in social media, or you’ve been working on it for a while. But do you know if it’s working? Is it worth the time and effort you’re putting in? And do you know what your goals are? What’s the point of your social media presence? This afternoon event will address all these questions and more. This event is suitable for people at all stages of planning for their social media presence.

Outline of afternoon

1.30pm-1.45pm Arrival for 1.45pm start

1.45pm – 2.30pm  Experiences of social media, policy and practice

Sarah Mallen, Information & guidance coordinator at University of Manchester Careers Service & Michelle Bond, Faculty Librarian at Liverpool Hope University 

Sarah and Michelle will talk about their experiences of running social media accounts for their services, with a focus on process and why it’s important to get organised and set goals. They’ll consider important questions such as “what do you hope to achieve?” and “what messages do you want to get across?”

2.15pm – 3.00pm Tom Mason, Social Media Coordinator, Communications & Marketing, The University of Manchester

Tom will be talking about social media from a wider university perspective, covering areas such as which social media to use, analytics, and tips and tricks to encourage engagement.

3-3.15pm Refreshments

3.15pm-4.00pm Creating your social media framework / policy – activity

Working in small groups, attendees will have the opportunity to start work on their own social media framework or policy, specific to their institution. This is also an opportunity to exchange experiences with other attendees, and get support from Sarah, Michelle and Tom in creating your own policy.

4pm-4.30pm   Your experiences – Advice & questions from the floor

The final session is for attendees to share experiences with the wider group and ask any final questions of the presenters or other attendees. We’ll bring together the strands of the afternoon and try to create a master list of tips.

Booking information:

Cost?  £20 + VAT for non-members

£15 + VAT for CILIP members

£5 for students

To book your place, please email Annette Ramsden ARamsden@uclan.ac.uk with the following details:

Name:

Institution (if applicable)

CILIP membership number (if applicable)

Name and address for invoicing

Access or support requirement

Booking deadline: Friday 17th June 2016

CILIP’s Professional Knowledge and Skills Base (PKSB) – this event is linked to the following criteria:

  1. Customer focus, service design and marketing: 11.2 Communicating with stakeholders
  2. IT and communication: 12.4 Social Media and Collaborative Tools
  3. IT and communication: 12.5 Communication Skills
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Visit to Manchester Central Library 1st July 2014

The CILIP ARLG NW group enjoyed a fascinating and informative tour of the newly refurbished Manchester Central Library following the Group’s AGM on Tuesday 1 July.

Chief Librarian Neil McInnes not only showed a fascinated group of FE/HE librarians around the building but also gave a detailed account of why the Library was refurbished including some alarming details about a fire and the resulting risk assessment! Plus the features, content and atmosphere they have tried to create been based on staff and customer feedback, observations of how people use their public library and taking into account new technologies on offer.  This included: Meeting room

  • A range of seating and working areas throughout the Library, for both individual and collaborative work/discussion.
  • Re-use and opening up of previously out of bounds rooms and areas for multi use e.g. the Chief Librarian’s Office.
  • Innovative use of the Manchester theme in areas of the library e.g. the rolling shelves in the Reference section, bearing images of well known Mancunions.
  • Opening up a wealth of archive materials, making them interactive and to stimulate interest in Manchester, linking with other local institutions too.
  • Linking with the BFI to provide pods for accessing its archive here in Manchester.
  • Creating a lighter, brighter and more open building for public access everywhere.
  • Creating spaces which reference areas of the city, such as the Northern Quarter.
  • Introducing non-traditional technologies into the Library such as the mixing desks and instruments in the Henry Watson Music Library.
  • An interactive children’s library area.

He was also careful to point out how the Library still has some of its distinctive original feature still intact and how they complement the modern additions:shakespear window

  • The beautiful Shakespeare stained glass window is now the centre piece of the entrance area.
  • The circular reading room is restored to its original glory and remains an enduring (and still quiet) feature of this famous building.
  • Archival materials are now safely stored and preserved in fit for purpose storage and can be accessed more readily.
  • Local information is in a more prominent setting on the ground floor, opening this area up.
  • The cafe is located in the middle of the ground floor so that users can explore resources with a coffee and cake! Another new cafe will open in the Town hall extension area once the building and tram works outside are completed.

There were some interesting approaches to the use of the library and staffing.

  • The reading room is unstaffed, if users need assistance they need to leave the reading room and find a staffed desk.  This maintains the quiet in the reading room and they find that it polices itself very well.
  • Not all enquiry desks are staffed all the time, staff are identifiable by lanyards and may staff different areas depending on demand.
  • Security staff do patrol the library, but it’s subtle –  until they are needed!

The Library has had 300,000 visitors through the doors since it reopened this year,  staff are still keeping an eye on how things are working and how people are using the spaces , with an eye on the future.

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